Facebook Fundamentals : What’s The Difference Between A Personal Profile, A Group And A Business Page

June 23, 2009

Confused
One of the main problems I face when teaching clients  about Facebook is explaining the differences between A Personal Profile, a Facebook Group and a Facebook Page. I’m also often asked which is better, a Group or a Page. In this article I hope to address this and end any potential confusion
Friend, Fan or Member?
To [...]

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Influencing Your Customers To Buy – Is It Manipulation, Or Just Good Business Sense?

June 12, 2009

The Psychological Principles Behind Order Customization
This article will explore the underlying principles behind order customization, more commonly known as upselling and downselling. When a customer has agreed to buy something you have a much higher chance of selling them something else in that moment than you would at a later date. Researchers like Dr Robert [...]

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If You Could Message 1 Million People What Would You Say?

April 19, 2009
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One Million Followers On Twitter

This week on Twitter Ashton Kutcher reached 1 million followers in a dramatic race to beat CNN to this milestone.  Oprah Winfrey also started tweeting and in her first day amassed over 200,000 followers.
In this article I want to explore the power of influence and ask a question that on the [...]

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Facebook-Twitter Syndication – Are You Over Exposed And Getting Ignored?

March 23, 2009
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Automating Your Status
Are you one of those people who has migrated to twitter after being active on Facebook? If you are then there is a strong possibility that you have automated your Twitter account to update your Facebook profile.
Before the recent Facebook changes this was a powerful strategy to use, It gave you an active [...]

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Speed Up Your Wordpress Blog – 6 Tips To Get You Into The Fastlane!

March 22, 2009
Speed Up Your Wordpress Blog

Getting Rid Of The Dead Weight
Is your blog taking ages to load, is it weighed down by too many plugins and widgets? If it is then maybe its time you gave your website a spring clean and got rid of some of the dead weight.
Waiting Time

Recently I had some feedback from a visitor to my [...]

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How To Add Facebook Connect To Your Blog

March 19, 2009
Add Facebook Connect To Your Blog

The Easy Way To Integrate The Viral Power Of Facebook Into Your Blog
This blog post will show you how you can integrate the viral power of Facebook Connect  with your  wordpress blog without touching a single bit of code. Its done by using a neat plugin created by Spanish blogger Javier Reyes
Most people get put [...]

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Facebook Pages Change The Face Of Business

March 5, 2009
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The Facebook Bombshell
Yesterday Facebook rolled out their new look Facebook pages; They’ve made business pages become  more like personal profiles allowing more  interactivity and are set to open a doorway for  businesses and brands to gain deep penetration into the mainstream market of  Facebook users.  The people who understand these implications are rubbing their hands [...]

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How To Manage Your Personal Friends And Business Contacts On Facebook

March 2, 2009

If Your Facebook Friends Are In A Mess What Should You Do?
Two weeks ago  top Internet Marketer Ed Dale decided to Boot all of his Facebook friends by deleting his Facebook account and starting again from scratch. He raised the question in many people’s minds of whether they should do the same. Ed is kicking [...]

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Bad Customer Service

February 23, 2009

Do You Actually Like Your Customers?
This is a blog post I wrote while traveling in southern India and describes a real situation I encountered in an internet cafe,   it comes in two parts and luckily finishes with a happy ending
A Heated Argument
There was shouting and curses coming from the internet cafe. The owner was in [...]

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Social Traffic – The Aftermath And A New Beginning

December 11, 2008

An Event Or A Process?
I have been looking closely at the circumstances
surrounding the recent  Social Traffic Launch and today
came to the conclusion that what is missing for most
people is an understanding that there is a big difference
between event based and process based marketing.
They are both intimately connected to each other but if
you focus on one [...]

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Facebook Spam – The Human Face Behind The Menace

November 24, 2008

Raising The Bar
Spamming seems to becoming a hot topic again. Not the type
of Spam you get in your inbox asking you to buy Viagra or
letters from an African Lawyer who wants you to share the
inheritance of a milionare client. What I want to talk
about today concerns ordinary well meaning people who
though ignorance or lack of [...]

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Social Traffic – An Honest Review From A Raving Fan

November 10, 2008

The Conversation Has Already Started
This article is my personal  review of Simon U Ford’s new book Social Traffic – Event Marketing In A New Media Scape which is  launched later this week.

I was one of the first people to get to read the whole book so I will attempt to be as honest as I [...]

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