NOTE: This Twitter How-to Tip is an authorized part of the “Twittin’ Secrets” Series: 100 World’s Greatest Twitter Tips and Twitter Secrets by Internet and Twitter Strategist, Dan Hollings.
TWITTER HOW-TO TIP #75
Blow-by-blow event or meeting Twittering (out to your followers) can be a great way to generate higher readership during a specific time period and increase followers over the long haul. The key is to get a dedicated person or team involved in your event Twitterings so that a high quality and quantity of good information or exciting news is being pumped out – literally blow-by-blow as the meeting occurs.
There are many examples of this, (low tech and high tech) but none more innovative than the one done for the 2008 Presidential Debates. In this example the debate is the event and the followers are invited to post commentary tweets about the debate which get overlaid on the video (broadcast) as the debate streams live. See an this CNN iReport for details: http://www.ireport.com/docs/DOC-87778
Your goal with this Twitter strategy is to give the remote Twitter participant (your follower) the feeling that even though they are not physically there; they are still an important part of the event. If things are passed out or sold at the event, prepare links upfront to Tweet to followers so they too can download or buy.
FOR TWITTER DOWNLOADS (File sharing)
FOR TWITTER eCOMMERCE
Yes you can add click-to-buy links in a Tweet. Just create the checkout link at a system like PayPal, Google Checkout, or your own shopping cart and shorten that BUY link at any URL shortening/redirect service.
Make sure you do advanced Tweets prior to the event to make sure your followers are aware of event details. You may find that TwitterCal (a Twitter/Google Calendar integration at http://twittercal.com/) is perfect for your event details.
If you do tele-seminars, events or live Ustream.com type presentations, why not have remote Twitter participants submit Tweet comments and questions to you, live as your event unfolds. CNN News has begun integrating Twitter in this manner with their live news broadcasts. Rick Sanchez of CNN is a prime example. http://twitter.com/ricksanchezcnn Make your Twitter participants feel special AND explain to other participants what you are doing (you want them all to get excited about following you on Twitter).
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