Email Persuasion – 7 Reasons Why You Need To Put Your Email Messages On A Slimming Diet

In my previous post I explored why many of the top Internet Marketing Gurus craft their emails in a certain style Skinny People Make More Money Online, Fat People  Get Ignored !! . . . Following on from that I wrote a quick 7 point list showing the reasons why writing narrow email messages will increase you response rate and make your communication more effective 1)  Narrow Messages Are Easier To Read A narrow  message  allows you to scan through it  quickly.  Your message can be absorbed in a single glance. The foveal vision in our eyes can only see detail in a small  area of the screen; Everything on the periphery is ignored. Peripheral vision is designed to detect movement.  Always be  respectful of human physiology. 2) We Are  Conditioned  To  Read Newspaper Columns And Magazine Print Our  brains are already trained to read things in this format so make your messages feel  familiar, Observe the style of your favourite print newspaper or magazine and replicate it in your messages 3) People Have A Limited amount Of Time And  Attention By making your message brief and to the point you are respecting peoples time. If you don’t grab peoples attention in the first 3 seconds you will lose them so summarize your whole email in the first sentence so busy people can decide if they want to read further 4) Mobile Devices Will Be The New Way People Consume Information On The Internet Ipod,  Iphone, Nokia N95,  Amazon Kindle;  A whole new generation of technology is awaiting  adoption by the mainstream, look ahead and make sure you can communicate across the platforms of choice 5) As People Get  Older Their Eyesight Can Degenerate The number of older people using the internet is increasing.  Don’t alienate a huge potential audience. Use large sans serif fonts  and  choose 14 or 16 point text. For someone with poor eyesight a well formatted email made up of short sentences is much easier to read than a huge block of text 6) You Can Take Total Control Of Your Formatting. Using hard carriage returns ensures your message will be read exactly  as you intended it to be on any browser and in any device.  If you are using embedded hypnotic commands and emotional triggers this can be crucial to their effect and overall impact 7) You Want People To Take Action You want people to read your  message  and know  what you want them to do next. Top marketers usually  convey the essence of their entire message in the opening sentence followed by an immediate call to action. they include several links at different places and  they use services like tinyurl.com to make their links shorter and more attractive. Share With Your Friends If you enjoyed this post please share it with your friends, you might also consider subscribing to my full RSS feed so you never miss a future post

Follow Me Be sure to check out the rest of my blog http://www.iandavidchapman.com And follow me on Twitter http://www.twitter.com/iandavidchapman

This post was inspired by a Marketing Online Live Podcast  from Paul Colligan and Alex Mandossian. I Love Ed Dale in case you were wondering and hope he has a good sense of humour

Skinny People Make More Money Online, Fat People Get Ignored??

This article explores why The width of  your Email messages is so important And will explain why Changes in technology are Forcing marketers to  change The way they communicate, The Gurus Style Have you ever noticed that the Top  Internet Marketing Gurus  format their emails In a  similar way? Do you understand Their  Reasons for  doing this Or do you just think they Like writing in short sentences? Have you ever wondered? Why they are making their messages Briefer and more direct? Why Skinny is Better Than Wide? As you start to  change the way you communicate your  messages will Have More IMPACT, Get opened more often And your readers will listen To what you have to say Some experts like Alex Mandosian Claim that 25-40 characters is the ideal Width and that you need to end each Line with a hard carriage return. If Someone sends him a message that isn’t Formatted in the style that he expects It just goes straight in the trash Others like Ed Dale don’t bother so much and  go for up to 70 Characters. Anyone who has ever watched any of Ed’s videos will know that he likes to ramble on a bit, So I guess the people who follow him have got used to his style of presentation and enjoy his  emails. Just How wide is 25 Characters? Wwwwwwwwwwwwwwwwwwwwwwwww Iiiiiiiiiiiiiiiiiiiiiiiii Aaaaaaaaaaaaaaaaaaaaaaaaa Ttttttttttttttttttttttttt Bbbbbbbbbbbbbbbbbbbbbbbbb And How Wide is 40 Characters? Wwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwww Iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii Aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa Tttttttttttttttttttttttttttttttttttttttt Bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb As you can see it varies so choose A width that is equivalent to 25-40 repetitions of the letter “a” What Happens If  You Are Too Wide? If you choose to write long sentences with really  wide paragraphs and not include any formatting  and just continue  without any regard for the fact that people will find it more difficult to read what you’ve written and if you are one of the few people who actually read a paragraph that is so long and doesn’t even pause for any breath  by the time you get to end you have forgotten what the author was talking about because you are concentrating so hard to read all the words that they’ve written that you can’t actually understand anything and by the time you get to this far  in the paragraph you are already so bored because the author hasn’t been able to get to the point and express what they meant to say  and ended up  repeating themselves . If they don’t  get to the point and express what they meant to say  and end up  repeating themselves you might even decide to press the back button on your browser and go and give your attention to something that is a little easier and doesn’t make you work so hard and if you have managed to stay this long then you must either be a die hard fan or just one of those people who doesn’t like to miss any details,  I would guess that maybe only 20% of my readers  actually made it this far down the paragraph and the rest skipped to the next bit Did You Skip That Last Paragraph? If you did then you are like most normal people, When you see a big mass of text you tend to ignore it And skip on to the next bit, you probably read the first two sentences and maybe the last Write In A Way That Is Easy To Digest Its easy to lose interest  and decide that its time to leave If you want to engage people you have to Write in away that makes it easy  to digest Write in  small chunks and Make sure  that it’s well formatted and includes bolded subheadings Change Your Habits Now Where will the Internet be in 5 years time? Things are changing so rapidly that you Need to start adopting the right habits Now and not sometime in the future Technology Is Leading The Way There is a whole new generation who will consume The internet via  handheld devices like the iphone, Ipod, nokia N95, Amazon Kindle etc. You only have to notice the increased use Of micro blogging platforms and video sites to understand the way thing are moving Will  your message and content translate to this New medium or will you just become part of The background noise? Size Limitations These devices tend to have small, narrow screens so you don’t want to force people to scroll across to be able to read your message. The Essence Of Your Message If you have a call to action and include a link, place it where it can be easily seen  straight after The opening sentences. You can grab more people this way. Those who want to read more can scroll down.  Those who don’t can still get the Essence of your message in a quick glance. My next blog post in this series will be released very soon Are You Overweight?  -  7 Reasons Why You Need To Put Your Email Messages On A Slimming Diet Share With Your Friends If you enjoyed this post please share it with your friends, you might also consider subscribing to my full RSS feed so you never miss a future post

Follow Me Be sure to check out the rest of my blog http://www.iandavidchapman.com And follow me on Twitter http://www.twitter.com/iandavidchapman

This post was inspired by a Marketing Online Live Podcast  from Paul Colligan and Alex Mandossian