Facebook Spam – The Human Face Behind The Menace

Raising The Bar

Spamming seems to becoming a hot topic again. Not the type
of Spam you get in your inbox asking you to buy Viagra or
letters from an African Lawyer who wants you to share the
inheritance of a milionare client. What I want to talk
about today concerns ordinary well meaning people who
though ignorance or lack of awareness end up becoming
perpetrators of this social menace and end up damaging
their reputation at the same time

I Don’t Like Spam

[youtube]http://uk.youtube.com/watch?v=anwy2MPT5RE[/youtube]

Most people don’t like to eat Spam all the time so make
sure this isn’t what you are serving to all your friends.

Do You Want To Make The Right Impression?

Part of this blog post was written in the summer but I
thought I would re-edit it and include some recent
conversations and share it with a whole new audience.

My latest book, The Facebook Strategies Guide addresses
these sames issues and from my own observation. 95% of the
people using Facebook for Business are needlessly making
themselves look like spammers.

Attention Grabbers

If a complete stranger came and knocked on your front door
and demanded that you go with them to look at their new
car or dragged you out of your house and forced you to go
inside their new shop, don’t you think you might get a bit
upset. Why is it then that so many people act that way on
Facebook

Why Should I Give You My Attention?

How many times have you had someone send you a friend
request on Facebook and then straight away before you’ve
had time to take a second breath they have asked you for
something, demanding your attention, whether its to check
out their group, look at their website, join their MLM
program or Get Rich Quick scheme.

What these people maybe fail to realize is their approach
is getting them entirely the opposite results than they
might expect. The reason being is they fail to see the
message they are sending from the other side or think a
little bit about who they are sending to. Without having
this view you assume that the whole world will naturally
be interested in everything you are doing and you demand
that they give you attention.

Relationships First – Deals Second

Trying to sell yourself or your products without first
taking the time to build some sort of relationship is not
going to be the most effective strategy in today’s web 2.0
world. In a world where word of mouth is the new marketing
force to reckon with. Adopting this aproach is effectively
shooting yourself in the foot.

Serve Others First And You Will Be Rewarded

When you friend someone don’t ask them for something
straight away, take the time to send a personal message
and ask what you can do to help them. If you want to get
your self really noticed then you are going to have to
learn to give before you receive.

This will instantly set you apart from everyone else and
will show that you are actually interested in them and not
just in serving yourself or your business. Serving others
is one of the highest virtues you can adopt and is one of
the quickest ways to have your own needs met as well.

People will always remember you in a positive light and
that is what can influence them to open your emails,
listen to your sales messages and buy your products or
services in the future. Attention is one of the most
valuable commodities that all businesses are competing for.

Don’t Be Too Aggressive

Once you have their attention and you have started a
conversation you can decide if you want to mention what It
is you are promoting. If you are too aggressive in your
marketing or sales approach you can turn people off very
quickly.

It’s easy to spot people who are not genuine so be very
careful here and make sure you do this in a skillful way,
a casual mention of what you have to offer can be much
more powerful than the direct approach.

People hate being sold to but they do like to buy. If you
position yourself in the right way, you can be the person
they choose to go to when they are ready.

Consider Starting Your Own Group

If you want to get a targeted group of people all in one
place then consider forming your own group, you can invite
all your friends and in this way, only the people who are
interested will be subjected to your marketing messages
and they have the option of leaving the group at any time.

Selling directly to new friends via their profile, instant
messenger or wall is one of the quickest ways to start
losing friends and as spam becomes more widespread more
people are becoming less tolerant of unsolicited messages
in their inbox.

I join a lot of groups to see what they have to offer, one
thing I have noticed is the difference between how some of
the group leaders treat their members.

The Trusted Friend

Some Facebook groups send me a continual stream of
messages promoting this product or that service, I have to
admit that I tend to ignore most of them, Its like I
almost don’t see or hear anything of what they are
communicating, I filter it out and it just goes in the
noise and distraction file.

There are however a few group leaders who have adopted a
different strategy, they keep sending me useful
information and good links to things I am interested in,
and they have a totally different way of communicating.

It’s not that they never try and sell me something its
just they do it in a different way so I don’t mind because
I have placed them in a different file,that of the trusted
friend.

If you are networking, planning on using Facebook to promote
your business or you would like to start your own Facebook
group in the future,I think there is an important lesson
to learn here. Becoming the trusted friend gives you great
power and influence. It is a position that is  earned
through service and through consistency and congruency in
your message.

A Real Life Example And Lesson

Tim Somers one of the members of our Social Traffic group
talks about his own experiences in his recent blog post

“I’ve been in the promotional product business for 19 yrs.
and networking has been one of the keys to the success
I’ve had. Being fairly new to the whole Social Networking
gig I had been crossing the spam line and did not realize
it at all.

Seems I was putting the “cart before the horse” if you
will, jamming me and what I do down the throats of
everyone and anyone I’d connected with online via
Facebook, LinkedIn as various other networks.

I guess I was really excited about all the people I’d been
connecting with and lost focus on all the successful
networking I’d accomplished over the years at local
chamber events, BNI meetings and such. Where I listened,
and didn’t really give to much information on me or my
company – and focused on building a relationship first and
letting the natural transition of getting business and
referrals grow an flourish with time.

I didn’t know I was borderline spamming online because
know one was honest with me, I kept doing it until someone
finally brought it to my attention…and I “got it”.

It was Simon Ford that put me on the straight and narrow.
His words of wisdom could have been taken the wrong way,
but the message he sent me was crystal clear and I took it
to heart and have and will be working on becoming a better
Social Networker for sure.”

Simon Ford’s Message To Tim

Tim,

Please take this message as feedback, not criticism…

There are over 500 million pages indexed in Google for the
word cards, each page means nothing to me. Why do you
think your pages are any different? Is it because we are
members of the same Facebook group?

When I need a solution for cards, I will turn to my
network of people that I like and trust to find it.

Likewise, I listen to people who I like and trust. Only
they could ever convince me I may need a {offenders key
word} solution, when I didn’t otherwise know it…I could
only ever consider doing business with someone I really
liked and trusted..

That said, if the desired outcome of you introducing
yourself to me was to have me buy from you, do business
with you, or in fact collaborate with you on any level,
from where I sit, as your target, your strategy is counter
productive.

I will never listen to anyone who tells me they are
interested in building a relationship with me followed by
shoving a self serving link in my face. The approach
instills distrust in fact, making it even harder for you
to become someone I like or trust beyond such an
introduction.

This is not social networking, It’s spamming Tim.

To think that the caliber of people who have all
congregated in our social traffic group see your approach
other way is miss-guided.

I have done you a favor and deleted your wall post off the
group wall and from my personal feed so not that many
people have seen them. This provides you another
opportunity to introduce yourself with a mind set of being
“Interested”, not “interesting”.

I am confident if you make the most of the opportunity you
will be enlightened by the results. I would love to hear
about your journey of discovery when you have arrived…

That’s when I can see us building a genuine relationship
that will deliver your desired outcome and a hell of a lot
more.

I look forward to that day.

With respect,
Simon Ford

Education Is The Only Viable Long Term Solution.

As an individual you have a responsibility to your wider
network to educate all its members. If you see  a person
doing something that is damaging their reputation take the
time to let them know.

Do it in a way that encourages them to change without
being too critical, give people the benefit of the doubt,
especially those who are new to Social Media and are only
just getting started, you can point them to relevant notes
and blog posts and show them by example how you would like
to be treated as a friend and business contact.

Be Respectful

It’s clear from most discussions that talk about Spam that
each person has their own personal definition. You might
be the type who gets outraged and angry when someone
abuses your trust.

Publicly humiliating someone who transgresses your social
code might feel good momentarily, but it’s not the best
long term solution. Instead of creating an enemy why not
do what Simon did an tell them how you feel.  Treat them
in a respectful way even if you feel like you are the one
who is the victim. This kind of pro-active approach will
win you loyal friends and the respect of all those who you
communicate with.

Want To Learn More

For those who would like to learn more about using
Facebook  in the right way you can check out  my new book
The Facebook Strategies Guide. It’s a valuable resource
packed full of information that will take your social
networking to a whole new level

http://www.thefacebookguide.com

I hope you have enjoyed this post, If it’s been of some
value to you please share it with your network, send it to
your Tweeps on Twitter or press the share button on
Facebook.

you can also follow me on Twitter

http://www.twitter.com/iandavidchapman

Facebook Groups – 10 Steps To Make Your Facebook Group Go Viral

Are You A Lion Or A Sheep?
A Facebook group needs strong leadership and clear direction if you want it to succeed. If you act like a sheep, the herd might follow you for a moment  and then lose interest or move in a different  direction.

Launching a successful Facebook group is a definite art. If you are thinking of starting a new group or already have an existing group, here are a few essential pointers to get you going viral and  effortlessly  attract new members.


1) Choose a Killer Title For Your Group Name

Without a memorable name that is both colorful and sticky your group will fail right from the beginning. It has to be compelling and dynamic and press peoples emotional hot buttons. For Ideas look at the groups that have grown to over 1000 members and compare the names  to those that that are still stuck  at around 150 members.  If your name is boring  most people automatically assume your group will be too.

2) Pick  A Graphic That Captures The Essence Of  Your Group
A picture speaks a thousand words, does the image you choose convey the essence of your group. Get a striking image and then use photo shop to add some text on top of the picture. Make sure it can still be read when it is reduced in size. Many groups make their Logo much  longer than its wide it then becomes a full banner advertisement and   takes up more space when its listed on the group page giving it more prominence.

3) Leverage Your Friends
You can’t grow a group huge without the help of other people. Groups go viral because people invite their friends to join. If your initial network hasn’t reach 500 people you will have a hard time getting enough momentum for your group to take off. In that case find another friend and launch together. Make them a group admin too. Its much more fun launching a group with several people than having to do all the work on your own.

4) Target Your Initial Members
Having  powerful  and influential friends as core members of the group is vital. Hand select the people who you want to be there and send them personal invitations. Make them feel special.  You need to choose people who are dynamic on Facebook or Twitter, people who are famous, people who have huge followings,  people who have large networks and people who are already experts and leaders  within your niche.  Having these people as initial members instantly gives your group credibility.   Honor those who first join by making them officers and ask  them what  title they would like under their name.

5) Create A Whisper Campaign
Tell your friends about the group in an indirect way long before you are going to launch, hint about it in blog posts, in teleseminars and in  wall posts and in all your communications with your potential core members. Get them excited and they will start to talk about your new group even before you open the doors. Get your favorite bloggers to write an article about your group. Start a discussion using Facebook Notes  and make your group the logical solution to a problem that people might face. Create  the content for your group before you launch and tell people what you are doing.

6) Turn Your Group Launch Into An Event
By  turning your group launch into an event you automatically stand out and get noticed. Plan it the same way you would a big party,  You want all your guests to arrive at the same time so that the dance floor is packed. People won’t join if they turn up to your group page and find a cold empty room with no music and no  refreshments.

Use Facebook Events and hold a teleseminar to publicize it and/or write  Facebook notes and tag all your initial members, get them interacting with each other and keep sending them back to the group page to post on the wall and participate  in the discussions.

Groups are not just confined to  a single location, they spill out all over the place. Like a crowded house party that ends up  with  lots of people milling about on the front lawn. Anyone who drives down the street will always know which house to go to.

7) Include An Irresistible Offer
Offer an incentive for people to join,  give away a free ebook, mp3 recording or video straight away.

Promise to supply more exclusive content in the future for those who join the group early and become active participants. Identify those special  members by signing them  up to your optin list or joining your Fan page.

Focus on adding value and encourage your group members to share their own talents.   Your group will become  a valuable resource instead of  a derelict notice board for spammers

8)Aim For Viral Visibility
The more activity you generate the bigger your viral foot print will be in Facebook’s newsfeed.

You want to get your group to 500 members as quickly as possible so that it maintains its growth  velocity.  After this point it will hit critical mass and continue to grow on its own.

Stimulate activity on the group wall and discussion board, ask questions and continue to  supply fresh content on a regular basis. You want you members to keep returning and posting within the group.

9)Advertise Your Group
If you are holding a party you need to put up some posters and give out flyers. Use your status updates wisely; be creative, use humor,  and learn about  link baiting.   Attract members  from a whole range of social media  platforms, like Twitter, YouTube, Ustream, Friend Feed, Ning. Advertise in other similar groups and online forums. Get your group members to help you and  reward those who put in the most effort by helping them to promote themselves using your group as a platform. Self promotion before contributing value should be discouraged.

10) Launch Strategically  And In Several Stages
Have a clearly defined and mapped out strategy.  Create a revolving door  Pre launch, launch, post launch,  relaunch. Sequence.  After initial  activity your group may need restimulating. By holding regular events you keep your group in the public eye and your members will continue to feel connected. Get your active members to participate in your relaunch process, and make it  a win win situation for all involved

 

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TWITTER HOW-TO TIP #75 Blow-by-blow Event or Meeting Twittering

NOTE: This Twitter How-to Tip is an authorized part of the “Twittin’ Secrets” Series: 100 World’s Greatest Twitter Tips and Twitter Secrets by Internet and Twitter Strategist, Dan Hollings.

TWITTER HOW-TO TIP #75

Blow-by-blow event or meeting Twittering (out to your followers) can be a great way to generate higher readership during a specific time period and increase followers over the long haul. The key is to get a dedicated person or team involved in your event Twitterings so that a high quality and quantity of good information or exciting news is being pumped out – literally blow-by-blow as the meeting occurs.

There are many examples of this, (low tech and high tech) but none more innovative than the one done for the 2008 Presidential Debates. In this example the debate is the event and the followers are invited to post commentary tweets about the debate which get overlaid on the video (broadcast) as the debate streams live. See an this CNN iReport for details: http://www.ireport.com/docs/DOC-87778

Your goal with this Twitter strategy is to give the remote Twitter participant (your follower) the feeling that even though they are not physically there; they are still an important part of the event. If things are passed out or sold at the event, prepare links upfront to Tweet to followers so they too can download or buy.

FOR TWITTER DOWNLOADS (File sharing)

http://tweetcube.com/

FOR TWITTER eCOMMERCE

Yes you can add click-to-buy links in a Tweet. Just create the checkout link at a system like PayPal, Google Checkout, or your own shopping cart and shorten that BUY link at any URL shortening/redirect service.

PAYPAL

http://paypal.com

PAYPAL MOBILE

https://www.paypal.com/us/cgi-bin/webscr?cmd=xpt/cps/mobile/MobileT2B-outside

GOOGLE CHECKOUT

https://checkout.google.com/sell/

Make sure you do advanced Tweets prior to the event to make sure your followers are aware of event details. You may find that TwitterCal (a Twitter/Google Calendar integration at http://twittercal.com/) is perfect for your event details.

If you do tele-seminars, events or live Ustream.com type presentations, why not have remote Twitter participants submit Tweet comments and questions to you, live as your event unfolds.  CNN News has begun integrating Twitter in this manner with their live news broadcasts.  Rick Sanchez of CNN is a prime example. http://twitter.com/ricksanchezcnn Make your Twitter participants feel special AND explain to other participants what you are doing (you want them all to get excited about following you on Twitter).

WANT MORE TWITTER HELP?

100 Free Twitter Tips are at

http://twittinsecrets.com

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This Twitter Tip is hosted here because I was chosen as a winner in Dan’s  Underdog Blog Contest

For more Facebook and Social Media Tips and Strategies be sure to follow me on Twitter

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