Time For A Facelift

It’s been a long time since I last updated this blog and it’s a bit embarrassing really since this is my personal blog. the last post I actually published here was on May 13th 2010. I had pretty much abandoned this blog in November 2009 when I launched Crowd Conversion, one of the first and best Facebook Marketing training programs.

If anyone googled my name this site is where they would end up, It didn’t look pretty since it had mutated into a mass of popups, outdated plugins, toolbars and widgets that I hadn’t had time to stay on top of.

I finally decided it was time to give this website a long overdue facelift. Even though I’ve developed hundreds of websites for my own business and my clients over the past 6 years I had a huge inertia to update this one.  One of the reasons was I really didn’t know where to start.

I decided to be a bit ruthless and clear out everything. I deleted all the plugins and sidebar widgets, updated wordpress and installed a brand new theme. Phew… It feels like I can actually breathe again.

The Traffic Stats Surprised Me

While updating the website I tracked down my google analytics stats which I hadn’t checked them in years. I had a bit of a shock to see how much traffic google was still sending me. Over 38,000 unique visitors in the past year on a website that I had done absolutely nothing with. It seems I did my SEO well all those years before so I can give myself a little pat on the back.  Let this be a lesson to anyone who is starting out a new blog.

Make killer content  and Google will love you for years to come.

Relevant Content

The problem I now face is a lot of the content that I created is now out of date since it was Facebook related, so when visitors arrive it’s no longer relevant to them. In the future I am going to focus on writing more evergreen content and I might even update some of my highest traffic blog posts.

Next Step Deleting My Outdated Facebook Friends.

The next thing on my list of tasks I’ve avoided, is to clean up my  Facebook account.  It needs trimming down to a more manageable size and I need to delete contacts who I either don’t know or who I accepted without checking if they are actually in  my target market.