Women Making Waves

At The Cutting Edge

I think one of the greatest things about facebook is how quickly you can discover the people who are at the cutting edge and leading the way in the world of Web 2.0. You can instantly have access to their wisdom and experience through their profile, fan page and blogs and begin to develop a real relationship through the communication channels that are available.

The Aztec Warrior Queen

Yesterday I was accepted as a friend by Nancy Marmolejo, She came highly recommended from a number of my Facebook friends. I found a treasure trove of great information on Nancy’s profile page and one of her blog posts inspired me to write this article

Women Leading The Way

In Nancy’s Blog post she explores why Women Are Leading The Way in Social Marketing. She gives a number of reasons based on the obvious differences in approach.

Men tend to adopt an aggressive hard sell, pushy, combative way of relating to people whereas women are more prone to the softer sell, attraction marketing and passive ways of building relationships based on a real heartfelt desire to connect to people in a genuine way.

Masculine And Feminine Styles

Not that all men and all women fall into these two neat categories but rather there is a masculine way of doing things and a feminine way. Women who have had to fight to get to where they are now in the business world are having to unlearn the masculine habits and internet sales training that they previously adopted as they enter the new WEB 2.0 World of Social Marketing.

Flexibility Is The Key To Rapport

It doesn’t matter what sex you are its your personality and style that make all the difference. Having the flexibility in your behaviour to be able to gain rapport with anyone regardless of gender or style of approach will mean you will have a much wider appeal.

Destructive Criticism

I saw a good example yesterday from a person who was commenting on a friends Video that I had shared on my profile. It was basically a very aggressive negative criticism from a woman who claims to be in Marketing. Obviously she has no clue about marketing herself as her bitterness and bitchiness left me wondering if I really want to have someone like this as a friend. It would have been easy for her to offer the same advice but to deliver it in a way that gives constructive criticism and support instead of such a negative putdown. I deleted the comment as its added no value to the conversation

Getting Noticed For The Wrong Reasons

Another pitfall that Nancy highlighted was the way some people don’t think carefully enough about the first impressions that they are making. Aggressively marketing and promoting yourself can often damage your reputation and can be likened to a person entering a room where a party is taking place and talking to all the guests through a loudhailer. The noise is so loud that everyone in the room is disturbed. If you adopt this approach you will get noticed, but for all the wrong reasons.

Teleseminar Series

Erin Blaskie a female social marketer who specialises in virtual assistant services has put together a one month series of teleseminars and has rounded up an impressive line up of speakers. I saw a Tweet from Mari Smith pointing out the Demographics of that list. 29 are women and only 3 are men. That’s quite a huge discrepancy. I don’t think its because men weren’t invited just that those that were chose not to participate.

A Heart Oriented Approach

It’s clear that women have now found the platform where they don’t have to become like men in order to succeed. As Web 2.0 spreads itself around the globe women will find themselves more at the forefront of this new media revolution. And the men that are successful will be the ones who adopt a softer more heart oriented approach.

The Tubby Nerd

Ed Dale is probably one of the few male internet marketing gurus who has truly understood social marketing and embraced it with a passion. He has an army of followers watching his every move on Facebook, Twitter and in his 30 day Challenge that will start in August. He says that many of his male peers in the internet marketing world hate facebook and other social networking sites. Most male marketers make the mistake of transferring their manipulative sales skills from direct response marketing and google adwords campaigns and fall flat on their faces when they try the same tactics within Social Media where conversation marketing and relationship building is what is actually required.

Demographic Differences

Ed points out that for sites like Facebook the demographics show that women outweigh men quite considerably. You can see this very easily if you ever check out Facebook’s Social Adds, you can see the exact number of males and females in any country. I googled and discovered one facebook user who had taken the time to work out all the figures globally.

I did my own research as his figures were slightly out of date

In the USA there are 11.6 million men registered and 14.5 million women

In the UK the ratio is 4.5 million men to 5.5 million women

Women Are More Regular Users

In places like Ireland and China women make up 70% of the user base. The question also has to be asked of all those people who have registered for facebook what proportion are actually regular users. I suspect the true demographics are even higher when you view it this way as women use it much more to maintain their family and social relationships.

Statistical Analysis

What Ed does point out and I believe is very important is that those that are really successful in Internet Marketing and business are the ones that study statistics and test and track everything they do. Analysis is more of a male quality so while there might be many women who rise to become New Media Stars, based on their personality, The people who will actually make the most money in the nuts and bolts world of traffic and conversion will be the ones that can understand and translate the analytics reports and optimise their performance based on these results.

Important Details

The really smart marketers will be the ones that measure and quantify the qualitative aspects of social media. Knowing that the clothes you wear or the background colour of your YouTube video can affect your conversion rates and having hard data to back it up might make all the difference between success and mediocrity.

A Dating Guru

Eben Pagan, the guy who runs a $20 million dating advice company, spends a lot of his time going to conferences. His whole business revolves around understanding women and teaching men these secrets.

He told a story about one conference that he attended that was focussed on Marketing to Women and was surprised that he was one of the only men to show up. Why are so many men in the marketing world ignoring the fact that women control the purse strings and are the main driving force behind the global consumer economy?

If you enjoyed this blog post you may want to consider subscribing for my full RSS feed.

A lot of very valuable comments have been left about this post on facebook, I seem to have struck a chord with a lot of women and several men. You can view these extra comments here.

I also have a PDF report that I am giving away, You can pick up your Free copy by following either link.

Part 1 – How To Avoid Having Your Account Disabled – The Definitive Guide

Part 2 -How To Build A Targeted High Quality Friend List


  1. Nancy Marmolejo says:

    Hi Ian:
    Thanks for the awesome post and the references back to my blog.

    Wow, you really got it! And I’m so glad you deleted that negative comment from someone on Facebook, no use for that. People have to learn that to express an expert opinion, you need to start with a little sweet before you go in and get “constructive”.

    Glad we’re friends online!

    all the best
    Nancy Marmolejo
    P.S. I do like to teach others about doing social networking from the heart, here is a link for an upcoming class in case your readers would like more info.
    Viva Visibility

  2. Paul Flood says:

    Hi Ian,
    This was a very educational post and the male-female ratios you referenced were quite revealing.

    It is nice to enter an element of the internet world and not feel a sales pitch is going to be shoved down my throat with every communication.

  3. Sam Adkins says:

    That’s it! Thanks Ian for voicing this like a man! 🙂 Seriously, until men realise the potential of uderstanding HOW to market to the femaile psyche, they will miss out on opportunities. I think it would be great to do a quantitative survey to find out more from women; but have you seen the lastest video post from Lorrie Morgan Ferrero? http://www.facebook.com/video/video.php?v=1025892282425
    She does a live event called THE SHE FACTOR. Let em knwo what you think. (And yes, Nancy is fabulous and has it all goin’ on!)

Speak Your Mind