How To Manage Your Personal Friends And Business Contacts On Facebook

March 2, 2009

If Your Facebook Friends Are In A Mess What Should You Do?
Two weeks ago  top Internet Marketer Ed Dale decided to Boot all of his Facebook friends by deleting his Facebook account and starting again from scratch. He raised the question in many people’s minds of whether they should do the same. Ed is kicking [...]

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Bad Customer Service

February 23, 2009

Do You Actually Like Your Customers?
This is a blog post I wrote while traveling in southern India and describes a real situation I encountered in an internet cafe,   it comes in two parts and luckily finishes with a happy ending
A Heated Argument
There was shouting and curses coming from the internet cafe. The owner was in [...]

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Social Traffic – The Aftermath And A New Beginning

December 11, 2008

An Event Or A Process?
I have been looking closely at the circumstances
surrounding the recent  Social Traffic Launch and today
came to the conclusion that what is missing for most
people is an understanding that there is a big difference
between event based and process based marketing.
They are both intimately connected to each other but if
you focus on one [...]

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Facebook Spam – The Human Face Behind The Menace

November 24, 2008

Raising The Bar
Spamming seems to becoming a hot topic again. Not the type
of Spam you get in your inbox asking you to buy Viagra or
letters from an African Lawyer who wants you to share the
inheritance of a milionare client. What I want to talk
about today concerns ordinary well meaning people who
though ignorance or lack of [...]

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Social Traffic – An Honest Review From A Raving Fan

November 10, 2008

The Conversation Has Already Started
This article is my personal  review of Simon U Ford’s new book Social Traffic – Event Marketing In A New Media Scape which is  launched later this week.

I was one of the first people to get to read the whole book so I will attempt to be as honest as I [...]

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Its Time For Collective Action – Web 3.0 Is Transforming Our Planet

October 28, 2008

If you are reading this post on Facebook  and would like to watch the video please visit my blog
http://www.iandavidchapman.com/
Clay Shirky – Here Comes Everybody
Group Network Theory
If you want to begin to understand the direction that the internet is moving and if you want to harness the power of groups in your own business then spending [...]

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Facebook Groups – 10 Steps To Make Your Facebook Group Go Viral

October 21, 2008

Are You A Lion Or A Sheep?
A Facebook group needs strong leadership and clear direction if you want it to succeed. If you act like a sheep, the herd might follow you for a moment  and then lose interest or move in a different  direction.
Launching a successful Facebook group is a definite art. If you [...]

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Email Persuasion – 7 Reasons Why You Need To Put Your Email Messages On A Slimming Diet

October 16, 2008

In my previous post I explored why many
of the top Internet Marketing Gurus
craft their emails in a certain style
Skinny People Make More Money Online, Fat People  Get Ignored !!
.
.
.
Following on from that I wrote a quick 7 point list
showing the reasons why writing narrow email messages
will increase you response rate and make your communication
more effective
1)  [...]

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Skinny People Make More Money Online, Fat People Get Ignored??

October 15, 2008

This article explores why
The width of  your
Email messages is so important
And will explain why
Changes in technology are
Forcing marketers to  change
The way they communicate,
The Gurus Style
Have you ever noticed that the
Top  Internet Marketing
Gurus  format their emails
In a  similar way?
Do you understand
Their  Reasons for  doing this
Or do you just think they
Like writing in short sentences?
Have you ever [...]

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Conversational Marketing – How To Stand Out From The Crowd

October 11, 2008

Stand Out From The Crowd
Every now and the I meet someone who really stands out from the crowd, someone who is thinking outside of the box and is interested in pushing the boundaries of what is possible.

I get really creative when I meet people like this, their enthusiasm is infectious and makes me realise what [...]

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Membership Websites – 10 Questions You Should Ask Before You Join

October 10, 2008

This is the second article in my series about membership websites, to view the first article click here
Membership Websites – Who Do You Spend Your Time With?

Which  Membership Site Is Right For You?
Determining which membership site to join can be a difficult decision. There are so many to choose from and there is no point [...]

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Reframing The Current Financial Crisis – Will You Get Swept Away In The Storm

October 2, 2008

The World Is Going To End?
When you are bombarded with information scaring you into believing the world is going to end, are you going to accept it blindly?, do you ever question It’s source ?, can you assess the fact from the fiction? In who’s hands is the real power to change the world? Can [...]

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